Browse KPI formulas
Each page includes a business formula, Excel formula, example table, and reporting tips.
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Sales Conversion Rate
Closed Deals / Leads
📊Win Rate
Won Opportunities / Total Opportunities
📊Average Deal Size
Revenue / Number of Deals
📊Sales Cycle Length
Total Days to Close / Number of Deals
📊Sales Pipeline Value
Sum of Opportunity Value
📊Weighted Pipeline Value
Opportunity Value × Probability
📊Quota Attainment
Actual Sales / Sales Quota
📊Lead Response Time
Total Response Time / Number of Leads
📊Sales Productivity
Revenue / Sales Rep Count
📊Revenue per Sales Rep
Revenue / Sales Rep Count
📊Opportunity-to-Win Ratio
Won Opportunities / Opportunities Created
📊Outbound Call Conversion
Qualified Leads / Outbound Calls
📊Demo-to-Close Rate
Closed Deals / Demos Completed
📊Proposal Acceptance Rate
Accepted Proposals / Sent Proposals
📊Average Sales Price
Total Sales Revenue / Units Sold