Start here: what these KPIs are for
SEO KPIs help you monitor search visibility, organic traffic quality, ranking changes, and content performance.
Use these pages when you need to explain a KPI to a beginner, build it in Excel, validate the inputs, or recreate the same logic in Power BI. Each page includes a plain-English definition, real-life example, Excel formula, DAX measure, interpretation notes, and common mistakes.
Best foran SEO performance dashboard
Main questionWhich pages, topics, or technical issues deserve attention
Recommended viewTrend + target + segment
SEO KPI list
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Average Session Duration
Total Session Duration / Sessions
🔎Backlink Growth Rate
(Current Backlinks - Previous Backlinks) / Previous Backlinks
🔎Bounce Rate
Single-page Sessions / Total Sessions
🔎Content Conversion Rate
Conversions from Content / Content Visitors
🔎Indexed Page Rate
Indexed Pages / Submitted Pages
🔎Keyword Ranking Change
Current Rank - Previous Rank
🔎Organic Click-through Rate
Organic Clicks / Organic Impressions
🔎Pages per Session
Pageviews / Sessions
How to use these KPI formulas
- Pick one KPI and confirm the business definition.
- Add the inputs to a clean Excel table, one row per period or segment.
- Paste the formula from the KPI page and format the result correctly.
- Add a target or benchmark column so the number has context.
- Link related KPIs together instead of judging one metric alone.